Direct trade - fair prices at all levels
Transparent prices, reliable and empathic customer service with a personal connection are our motives for switching to a direct route from the manufacturer to your place. Regardless of whether you want to furnish a private home or, as an interior designer, face the challenge of realising a project with a customer. The madetostay product should reach you as cheaply and safely as possible without any detours.
The philosophy of madetostay is a demanding collaboration of designers with
producers or craftsmen to deliver the best possible quality directly to your home without any additional margins. We are totally transparent in how we operate and why, including our pricing and information about the involved manufacturers. By distributing the products through our own company, Carl Henkel GmbH, we are able to trade very cost-effectively. With this system, we can reduce the prices by 30% - 50%, and at same time can maintain a close relationship with everybody who is involved and can interact easily with you – our customers.
"Together" leads to outstanding quality
The madetostay philosophy is based on a very trusting relationship between craftsmanship and design. Our prices are in no way at the expense of the producers. Our experience has shown us that commercial price pressure is always passed on and ultimately leads to inferior quality. We want to avoid this by not putting our suppliers under pressure. We aim to trade at fair prices in any case.
Carsten Jörgensen comments:
"Our cooperation with suppliers takes place without price pressure. It is very important to us to pay honest prices to the craftsmen and factories. This fairness and openness creates a close relationship and offers space for optimisation and further development of the designs, it allows new ideas to emerge. The producer works with joy and high motivation on our designs, the raw material, the design and the craftsmanship enter into a symbiosis. Dissatisfaction, as it arises from low price pressure, has no place in this interaction.
Being comercial without being commercial
Our production in Europe saves us customs duties and other taxes. Moreover, we can react quickly to our customers' wishes. Of course, there are costs; and we, too, have to make a margin to ensure our survival. Especially the shipping and the storage of goods are a big burden for us as a small company. It builds a constant cost block of about ¼ of the sales price. To stay affordable we will gradually do without agents and middlemen. There will be a few madetostay exclusive partners, friends who actively implement our philosophy in different countries without giving up the good value for money. . There will be no classical distribution of our products.
"Our basic principles and the unconditional desire to distance ourselves from previous commercial systems have led us to rethink our distribution channels. We are direct, transparent and a lot more affordable than the usual brands and can rely on good quality from satisfied suppliers. To save costs, we use the existing structures of our own distribution company of Carl Henkel GmbH." Jürgen Henkel
The link to customers and interior professionals
We wish to connect with our customers, build a community. We are very personal in our communication, we put our names behind everything we do, we like to inspire and we have fun to share how we and our friends use our products. In the daily process and during your purchase we are always there for you and are happy to answer your questions and gratefully accept suggestions.
"Personal customer care is essential for us. At madetostay people act for people and we want to build a close relationship with everyone who is interested in us and our work. We are a small team, we really try to provide the best possible service and maintain a lively connection. It fills us - the community of designers, craftsmen and retailers - with great pride when our customers love the products for a lifetime- as we do." Kirsten Henkel
madetostay – more than another brand for interior design
We intend to become a new movement of designers & craftsman. Product development (R&D) and design are our competences. Our own know-how is price-less and therein lies the joy of what we do.
"Based on the observation of behavioural patterns, we want to create durable, ecologically compatible products that give the people a lifetime of pleasure. The designs and ideas are not limited by commercial specifications and / or marketing thoughts. Rather, they are things that inspire you as a buyer and that find their own raison d'être in everyday use. Only then are we satisfied". Peter Wirz
Lucerne / Switzerland, August 2021