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Sales without sales department

Transparent prices, reliable and empathic customer service with a personal connection are our motives for switching to a direct route from the manufacturer to your place. Regardless of whether you want to furnish a private home or, as an interior designer, face the challenge of realising a project with a customer. The madetostay product should reach you as cheaply and safely as possible without any detours.
The philosophy of madetostay is a demanding collaboration of designers with producers or craftsmen to deliver the best possible quality directly to your home without any additional margins. We are totally transparent in how we operate and why, including our pricing and information about the involved manufacturers.

We have decided to keep the distribution of madetostay completely in our own hands from now on and to do without external trade levels. No more agents and distributors, and if intermediaries, only those with whom we work closely together and who take over a part of the costs and tasks. We are happy to pass on these cost savings.


 Direct trade with fair prices on all leves is the core idea



Together leads to outstanding quality

The madetostay philosophy is based on a very trusting relationship between craftsmanship and design. Our prices are in no way at the expense of the producers. Our experience has shown us that commercial price pressure is always passed on and ultimately leads to inferior quality. We want to avoid this by not putting our suppliers under pressure. We aim to trade at fair prices in any case.

"Our cooperation with suppliers takes place without price pressure. It is very important to us to pay honest prices to the craftsmen and factories. This fairness and openness creates a close relationship and offers space for optimisation and further development of the designs, it allows new ideas to emerge. The producer works with joy and high motivation on our designs, the raw material, the design and the craftsmanship enter into a symbiosis. Dissatisfaction, as it arises from low price pressure, has no place in this interaction." Carsten Jörgensen

"Based on the observation of behavioural patterns, we want to create durable, ecologically compatible products that give the people a lifetime of pleasure. The designs and ideas are not limited by commercial specifications and / or marketing thoughts. Rather, they are things that inspire you as a buyer and that find their own raison d'être in everyday use. Only then are we satisfied". Peter Wirz

Being comercial without being commercial

Our production in Europe saves us customs duties and other taxes. Moreover, we can react quickly to our customers' wishes. Of course, there are costs; and we, too, have to make a margin to ensure our survival. Especially the shipping and the storage of goods are a big burden for us as a small company. It builds a constant cost block of about ¼ of the sales price. 

"Our basic principles and the unconditional desire to distance ourselves from previous commercial systems have led us to rethink our distribution channels. We are direct, transparent and a lot more affordable than the usual brands and can rely on good quality from satisfied suppliers. To save costs, we use the existing structures of our own distribution company of Carl Henkel GmbH." Jürgen Henkel            

The link to customers and interior professionals


We wish to connect with our customers, build a community. We are very personal in our communication, we put our names behind everything we do, we like to inspire and we have fun to share how we and our friends use our products. In the daily process and during your purchase we are always there for you and are happy to answer your questions and gratefully accept suggestions.

"Personal customer care is essential for us. At madetostay people act for people and we want to build a close relationship with everyone who is interested in us and our work. We are a small team, we really try to provide the best possible service and maintain a lively connection. It fills us - the community of designers, craftsmen and retailers - with great pride when our customers love the products for a lifetime- as we do." Kirsten Henkel


madetostay – more than another brand for interior design

We intend to become a new movement of designers & craftsman. Product development (R&D) and design are our competences. Our own know-how is price-less and therein lies the joy of what we do.

Lucerne / Switzerland, August 2021


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